A crisis won't go away by ignoring it. We stop crisis situations getting into the news.
We contain careless comments so they don’t spread like wildfire on social media.
We avoid brand damage when clients make a gaff, spark an incident or recall substandard products.
In short we defend, protect and enhance brand values when issues threaten the good name of a company, charity, individual or government organization.
With offices in Calgary, Toronto, Vancouver and Victoria, we are Canada's biggest crisis management consultancy. Our clients would also tell you we’re the best.
We receive a 100% approval rating from clients because we help manage situations which threaten the survival of their organizations.
Corporate dishonesty, tax evasion, sex scandals, media investigations, bribery and corruption – you name it, we’ve managed it.
Once-upon-a-time it was newspaper, TV or radio investigations that caused CEOs to have sleepless nights.
Now a careless word on social media can cause all hell to break loose with sanctimonious trolls threatening to put brands and companies out of business.
That’s why we have set up multi-screen war rooms that allow us to monitor and manage crisis situations across every channel 24/7.
We are often called in by brands whose reputation has been tarnished by a crisis which sparked headlines in the press, broadcast media and social media.
Sometimes the exposure has been so bad that CEOs are uncertain if their brand can survive.
The good news is that we have not yet come across a brand whose reputation could not be restored.
With careful management, even the most damaged brand can be rebuilt and unhelpful online headlines replaced with good news and positive coverage.
You’d be surprised how many companies don’t have a crisis management plan, while those that do probably have not reviewed it for years.
If you need help creating or updating a crisis communications plan, we’re the people to speak to.
We can help you produce a robust plan that will cover everything from media management to employee engagement to political liaison. Your brand is your most important asset – you need to protect it.
When was the last time you tested your crisis plan? The best brands do it every year.
Only by testing your plan to breaking point can you be certain it’s fit for purpose.
We work with companies around the world to test their crisis management plans.
Our crisis scenarios are frighteningly realistic so that brands have no need to fear the real thing. Watch the video by our specialist team to see a testing session we staged for a global transport group.
Do you have an effective spokesperson who can stand in front of a pack of hostile journalists and convincingly argue your case?
If you don’t, your brand could be in trouble.
The situation may never arise but every brand should have a spokesperson who can keep a clear head and get its messages across when faced with a crisis situation.