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Wednesday, 12 July 2017

British Columbia-based Tartan Group has merged with Beattie, the integrated communications group in the UK, to establish a new digital-led PR agency.

Beattie Tartan will have offices in Toronto, Calgary, Victoria and Vancouver and a team of 12 PR, digital, social and creative specialists.

“Canada will be the springboard for our growth globally,” said Beattie Communications CEO Laurna Woods. “We chose Canada ahead of the United States because we admire its people, culture and entrepreneurial spirit.

“We chose Tartan as our business partners because of our admiration for Deirdre Campbell and her hard-working and talented team.”

Tartan founder Deirdre Campbell said: “We wanted to partner with Beattie because of their industry sector expertise and their cutting-edge digital marketing knowledge.

“We are already planning a major recruitment drive for top digital, PR and social talent across Canada but especially in Toronto and Vancouver.

Tartan Group, a top west coast boutique agency with a 16-year track record, works with signature clients such as Destination Canada, Jordan Tourism Board and Aboriginal Tourism Association of Canada.

Formed 31 years ago, Beattie Group has 130 people spread across 12 UK and Ireland offices including London, Birmingham, Manchester, Leeds and Glasgow. It operates three headline brands Beattie, Only Marketing and 11ten with billings in the UK of £15m.

Beattie Tartan will be chaired by Beattie Group chairman, Kevin Roberts, the former global CEO of Saatchi & Saatchi and former President and CEO of Pepsi Cola Canada.              

“Our goal is to become the most admired integrated creative communications agency in Canada,” said Deirdre Campbell, the founder of Tartan and now the managing director of Beattie Tartan.

“Together with Beattie we have created a formidable digital-led PR, marketing and creative team and we’re looking forward to working with clients across various industry sectors including health, retail, education, real estate and technology.

“Beattie’s award winning team of digital specialists bring a distinct competitive advantage to the Canadian marketplace and we look forward to showcasing our expertise to brands across Canada.”