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Indigo - Canada's Biggest Bookstore

Beattie Tartan successfully positioned indigo as the number one Canadian retailer and one-stop-shop for books, gifts, home décor, stationery and specialty toys within Western Canada. ​

What we did

Beattie Tartan successfully positioned indigo as the number one Canadian retailer and one-stop-shop for books, gifts, home décor, stationery and specialty toys within Western Canada.  ​

How we did it

We built extensive awareness and drove traffic, both in stores and online, for retail sales in by achieving coverage in top print, broadcast and online publications, as well as successful collaborations with high-profile influencers. Key tactics included targeted pitching, distribution of press releases, media samples and strategic partnerships. Other strategies included creating extensive media buzz and excitement around Indigo’s annual holiday media preview both in the summer months and the pre-holiday season – two widely anticipated events covered by media outlets across the country. ​

Our Results

The media relations outreach secured product placements and feature stories in leading local and national publications including the Vancouver Sun, Global News BC, Global National, CTV Calgary, Global Edmonton, Edmonton Journal, National Post, Huffington Post, Vancouver Magazine, NUVO Magazine, Montecristo Magazine, Western Living, The KIT, FLARE, Daily Hive, Narcity, The Georgia Straight and Vancouver Courier.​

Our team planned and hosted two successful Vancouver media previews in July and November achieving over 500 media placements with a total reach of 406,461,128 impressions.