800 400 3831
Gustavson School of Business, University of Victoria

Since 2014, Beattie Tartan has worked with the Peter B. Gustavson School of Business at the University of Victoria to help promote the impact of consumer trust among brands. The annual Gustavson Brand Trust Index highlights the power of this trust.

What we did

Since 2014, Beattie Tartan has worked with the Peter B. Gustavson School of Business at the University of Victoria to help promote the impact of consumer trust among brands. The annual Gustavson Brand Trust Index highlights the power of this trust.

The Index measures trust in four areas: relationship (does the brand care about the consumer), functional (does the brand do what it is supposed to), values-based (does the brand care about their role in society), and word-of-mouth (would you recommend the brand to others).

How we do it

Each year Beattie Tartan develops a strategic communications plan that helps to maximize the print, broadcast and online media hits to promote the results of the Gustavson Brand Trust Index.

With a combination of media relations, speaking events and digital engagement through website and social networks, the leadership team of Beattie Tartan and Gustavson conditioned the national landscape by showcasing and profiling the power of brand trust through an economic, social and cultural lens.

Our Results

From the inaugural index in 2014 to the 2018 results, Beattie Tartan has continued to showcase the major research initiative to national, regional and local media outlets, confirmed speaking engagements with brand leaders, encouraged the use of the GBTI reference by brands such as WestJet and Agropur, and conducted launch events with major national partners such as WWF Canada, CAA and MEC. This year’s index was unveiled on May 1 and included live national television interviews, radio interviews, print stories and a presentation to more than 40 c-suite executives in Toronto.

Highlights of media results Globe & Mail, CTV National News, CBC/Radio-Canada, CKNW, Global, Vancouver Sun, BCBusiness and Strategy Magazine (online).

Interested in working together?


 

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