How to shift your social media strategy
Tuesday, March 31 2020
As the world changes daily, we want to empower your brand to stay strong. Here are our favourite tips!
Social Media will continue to grow as an influential channel in the weeks and months to come. Beattie Tartan suggests some minor tweaks to your current strategy in order to remain valuable to your wider audience.
Since physical promotions or services might be off the table, we suggest highlighting ways to stay connected: Youtube, Facebook Live, Instagram Live videos or Zoom interactive meet-ups are great ways to create conversations and remain top of mind with your clients. Get in the conversation of other brands doing the same to boost your visibility. Ask questions, be engaging!
Share alternatives to going out – favourite recipes from a restaurant, favourite music playlists or new books/podcasts. Get creative with ways you can highlight the experiences that your business offers – think "5 ways to turn your bathroom into a spa,” "our favourite at-home workouts with no weights" or “create an at-home getaway”.
Engagements are Opportunities
Any engagement touch-point can enhance your business' online visibility and strengthen brand trust. Make sure to monitor all comments and messages, and respond to everything (even if it's just a thank you). Make your audience feel heard. Keep the lines of communication open – this will support and grow your following for the future. Whether the comment is positive or negative, we can help you develop guidelines for your social media manager to follow – even in a crisis!
Consider offering credit and/or gift certificates that can be redeemable at a later date – vs. refunds. The key is not to put too restrictive a time period on redeeming as small operators may not be able to handle demand if all credit is redeemable within a calendar year for example.
Or offer delivery of your products to drive sales. Online purchasing funnels can be daunting, let us help you figure that out!
Share stories of heroes on your team or in your community. This is a great time to put the focus on the unsung heroes that are keeping us safe and healthy every day, not just in these trying times. This supports the personality of your brand, again strengthening brand trust for the future.
Being vulnerable can cultivate trust. We all know what is happening in the world, so there is no point in avoiding it. Promote solutions, be positive – don't get hung up on the problems. Be a thought leader!