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How an integrated communications agency works

By Brian Cant
Wednesday, May 23 2018

Integrated communications, as championed by Beattie Tartan, brings together all aspects of public relations and marketing to make business easier for our clients.

Put simply, we like to say, “Yes”. That’s why we think our clients should not have to work with separate public relations, marketing, digital marketing, design, and events management agencies.

Instead, we offer expertise in each area our clients need, strengthening their communication plans.

That’s central to our ethos – the client’s needs come first. We get to know them, develop insights into their business, and become part of their team. But we use our outsiders’ eyes to spot opportunities that will further their brand’s success.

Our expertise across the creative spectrum means our brainstorming sessions result in diverse, multi-platform PR and marketing ideas that open up realms of possibility for our clients as we devise their communication plans.

Cohesive and consistent

And another advantage for the companies that use our services is that their PR and marketing strategies are cohesive and consistent across platforms.

The same key messages go out in press releases as are amplified on websites and underlined by graphic designers.

Our combined 50+ years of expertise in public relations is based on a sound understanding of what the media wants and how journalists will react to the news and features we give them.

We think like journalists to get the best results from our PR service to clients.

Our intimate knowledge of how reporters and media companies operate sits at the core of our crisis management PR advice. Understanding journalists’ motivations and needs allows us to quickly establish trust, delivering coverage that is in the client’s best interest and mitigating any damage to their reputation.

Journalistic skills

Those journalistic writing skills may be turned to creating everything from press releases to internal newsletters and from stakeholder updates to thought leadership blogs and white papers.

Thinking – and writing – like journalists also serves us well in the services we provide online. Digital marketing strategies, devised by some of the best thinkers in the industry, target the markets our clients want for their websites.

That insight feeds slickly into the content creation process, where we employ former journalists to write clean, engaging copy for clients’ websites.

But in a cohesive digital marketing strategy, content goes beyond the written word. Our designers deliver outstanding images and interactive infographics, build apps that capture new customers, and create games that engage online visitors in our clients’ brands.

The digital marketing team’s efforts focus on delivering integrated paid, earn, owned, and shared media to offer innovative marketing and communications solutions for our clients.

Give brands prominence

We have experts in search engine optimization, voice search, web design and development, pay-per-click advertising, and social media marketing. We work with specially selected social media influencers to give brands prominence in positions of maximum impact.

And our technical team’s digital audits and website audits uncover the ways sites are underperforming, allowing us to maximise ROI for our clients.

In the offline world, we also have experts in event planning. Whether it’s a product launch, an awards ceremony, a gala dinner or an industry conference, our team has the contacts and the skills to make sure your event delights those who attend.

We’re where our clients need us – Beattie Tartan has offices in Toronto, Vancouver, Calgary, and Victoria. Then there’s our network of offices in the United Kingdom and representation in more than 100 cities around the world.

Integrated communications is about delivering the messages you need, where you need them, and when you need them. That’s what Beattie Tartan does.

Beattie Tartan is the integrated communications agency.

Beattie Tartan is the integrated communications specialist. Call 800 400 3831 to learn how we can boost your brand.