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Why awards are recognition for a job well done, not a popularity contest

By Deirdre Campbell
Tuesday, December 04 2018
Gaining recognition for clients by nominating them for awards can be an effective media relations and marketing strategy.
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PR for start-ups – a guide to working with public relations agencies

By Monica Rossa
Monday, November 05 2018
We educate clients about media relations and integrated communications so we can work together to take their businesses to the next level.
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Build your media relations campaign (and your business) via the power of storytelling

By Jessica Harcombe Fleming
Tuesday, October 23 2018
You can line up facts and figures to back up your media relations campaign, but your storytelling has to hit the mark for your message to cut through.
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Transatlantic training sessions pay off for clients of our integrated communications agency

By Deirdre Campbell
Tuesday, August 28 2018
One of our newest recruits is just back from a transatlantic training session at our integrated communications agency’s offices in Glasgow, Scotland.
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How our media relations agency is evolving with the changing media landscape

By Deirdre Campbell
Thursday, August 16 2018
Canada’s media landscape is changing – it’s barely recognizable from what existed when I was starting out in media relations in the 1990s.
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Why this PR agency admires the old-school advice for startups in Jim Hayhurst’s guest blog

By Deirdre Campbell
Wednesday, June 20 2018
We surround ourselves with top talent as we strive to deliver the best results for our public relations and communications clients – as well as employees that means mentors, associates and thought leaders. And from time to time, our PR agency will take advantage of our inspirational community by sharing their insights. Jim Hayhurst has such insights.
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Why the truth is central to our public relations advice

By Deirdre Campbell
Monday, June 11 2018
Telling hard truths is a difficult job. However, we’d be failing in the public relations advice we give our clients if we didn’t do it when it’s required. Sometimes, clients are too close to a situation, too close to their brand, to see the Go Train to Reputational Damage racing down the track towards them.
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World Oceans Day: Why commitment to the environment must be more than a PR strategy

By Avril Matthews
Friday, June 08 2018
It’s not often that a PR strategy built around that sinking feeling is a good thing. But our client Victoria International Marina plumbed the depths to underline its commitment to the environment.
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How an integrated communications agency works

By Brian Cant
Wednesday, May 23 2018
Integrated communications, as championed by Beattie Tartan, brings together all aspects of public relations and marketing to make business easier for our clients. Put simply, we like to say, “Yes”. That’s why we think our clients should not have to work with separate public relations, marketing, digital marketing, design, and events management agencies.
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Why building trust is key to getting the best out of your communications agency

By Brian Cant
Friday, May 04 2018
Trust is a commodity that is hard to quantify but business can’t run without. As an integrated communications agency, it’s absolutely essential to our ability to get the best results for our clients.
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Earth Day: Moving public relations beyond sustainability towards more restorative business practices

By Deirdre Campbell
Sunday, April 22 2018
Earth Day gives us the chance to talk about a focus of our business at Beattie Tartan, the integrated communications agency. We are constantly looking at how we can help our clients not only communicate how they are creating a sustainable business, but how they are taking it one step further to restore communities, cultures, environments, and destinations.
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The rise of voice search and how our digital team is preparing our clients for this new digital trend

By Deirdre Campbell
Wednesday, April 18 2018
Having your website optimized for voice search is rising in importance as people come to rely more on speaking queries into their phone or digital assistants such as Alexa, Siri or Google Home rather than typing them.
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