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The Changing Landscape of Media Relations

Thursday, April 16 2020
PR and Media Relations has evolved from strict media outreach to being an integral part of an integrated brand strategy. In this modern world, all channels of communications work in tandem, creating a united brand identity. Media Relations is now a large part of the cohesive, non-siloed way of communicating a brand’s value with clients, other businesses and the rest of the world.
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How to shift your social media strategy

Tuesday, March 31 2020
Social Media will continue to grow as an influential channel in the weeks and months to come. Beattie Tartan suggests some minor tweaks to your current strategy in order to remain valuable to your wider audience.
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Tips and tricks for working from home

Monday, March 23 2020
The world we currently live in is unprecedented. The modern world has not seen a pandemic like this and with it comes a lot of changes. For some, much like the unchartered territory we’re in, working from home may also be strange and new. From dealing with distractions to keeping a routine there are a number of ways you can keep your sanity while also adhering to physical distancing. Finding the right balance for yourself will require a little bit of trial and error, but to start with we’ve put together the following tips and tricks for working from home.
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How to communicate during these uncertain times

Thursday, March 19 2020
With the ongoing pandemic, we continue to venture further and further into unchartered territory. The changes we are seeing in the world are fluid and happening on an hourly basis.
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Why “playing like a team” is so important as Beattie Tartan celebates two years.

Wednesday, July 10 2019
When we launched Beattie Tartan two years ago, we followed Kevin Robert’s advice and created our ‘purpose on a page” . We matched many of the beliefs we found in our parent company’s own culture, particularly “feeling like a family, playing like a team” “With stars in every position”.
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Beattie Tartan’s tips for organizing and giving a presentation

By Deirdre Campbell
Tuesday, December 11 2018
Conferences and seminars provide excellent opportunities for our integrated communications agency’s clients – whether as organizers or speakers.
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Why awards are recognition for a job well done, not a popularity contest

By Deirdre Campbell
Tuesday, December 04 2018
Gaining recognition for clients by nominating them for awards can be an effective media relations and marketing strategy.
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PR for start-ups – a guide to working with public relations agencies

By Monica Rossa
Monday, November 05 2018
We educate clients about media relations and integrated communications so we can work together to take their businesses to the next level.
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Build your media relations campaign (and your business) via the power of storytelling

By Jessica Harcombe Fleming
Tuesday, October 23 2018
You can line up facts and figures to back up your media relations campaign, but your storytelling has to hit the mark for your message to cut through.
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Transatlantic training sessions pay off for clients of our integrated communications agency

By Deirdre Campbell
Tuesday, August 28 2018
One of our newest recruits is just back from a transatlantic training session at our integrated communications agency’s offices in Glasgow, Scotland.
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How our media relations agency is evolving with the changing media landscape

By Deirdre Campbell
Thursday, August 16 2018
Canada’s media landscape is changing – it’s barely recognizable from what existed when I was starting out in media relations in the 1990s.
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Why this PR agency admires the old-school advice for startups in Jim Hayhurst’s guest blog

By Deirdre Campbell
Wednesday, June 20 2018
We surround ourselves with top talent as we strive to deliver the best results for our public relations and communications clients – as well as employees that means mentors, associates and thought leaders. And from time to time, our PR agency will take advantage of our inspirational community by sharing their insights. Jim Hayhurst has such insights.
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Why the truth is central to our public relations advice

By Deirdre Campbell
Monday, June 11 2018
Telling hard truths is a difficult job. However, we’d be failing in the public relations advice we give our clients if we didn’t do it when it’s required. Sometimes, clients are too close to a situation, too close to their brand, to see the Go Train to Reputational Damage racing down the track towards them.
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World Oceans Day: Why commitment to the environment must be more than a PR strategy

By Avril Matthews
Friday, June 08 2018
It’s not often that a PR strategy built around that sinking feeling is a good thing. But our client Victoria International Marina plumbed the depths to underline its commitment to the environment.
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How an integrated communications agency works

By Brian Cant
Wednesday, May 23 2018
Integrated communications, as championed by Beattie Tartan, brings together all aspects of public relations and marketing to make business easier for our clients. Put simply, we like to say, “Yes”. That’s why we think our clients should not have to work with separate public relations, marketing, digital marketing, design, and events management agencies.
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Why building trust is key to getting the best out of your communications agency

By Brian Cant
Friday, May 04 2018
Trust is a commodity that is hard to quantify but business can’t run without. As an integrated communications agency, it’s absolutely essential to our ability to get the best results for our clients.
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Earth Day: Moving public relations beyond sustainability towards more restorative business practices

By Deirdre Campbell
Sunday, April 22 2018
Earth Day gives us the chance to talk about a focus of our business at Beattie Tartan, the integrated communications agency. We are constantly looking at how we can help our clients not only communicate how they are creating a sustainable business, but how they are taking it one step further to restore communities, cultures, environments, and destinations.
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The rise of voice search and how our digital team is preparing our clients for this new digital trend

By Deirdre Campbell
Wednesday, April 18 2018
Having your website optimized for voice search is rising in importance as people come to rely more on speaking queries into their phone or digital assistants such as Alexa, Siri or Google Home rather than typing them.
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Toronto – one of the most dynamic cities in the world

By Sue Holland
Monday, November 27 2017
Toronto - if you live here, you know it, you can feel it and for a change we’re starting to proclaim it.
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How to deal with negative online feedback

By Deirdre Campbell
Monday, August 28 2017
Hearing criticism is always hard - and handling it correctly is critical to building your personal and business reputation. I was recently interviewed on managing negative online feedback and would enjoy your own thoughts on how you respond when clients and stakeholders are not happy.
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